Voluntary work
Rebuilding a Local Club’s Digital Presence
My task was to rebuild the website by applying a structured UX process within a very limited timeframe. The goal was to help the club return online as quickly as possible while creating a maintainable solution for the future.
This was a voluntary project that I worked on over the course of three months alongside my full-time corporate role.
Role
UX Designer
duration
3 months
tools
Figma • FigJam • WordPress
Focus
UX Concept • Stakeholder Alignment • WordPress implementation
The Challenge
The club had suddenly lost its website after its database was accidentally deleted. The previous WordPress website had been maintained by board members and club members for several years.
My challenge was to rebuild the website from scratch while preserving valuable content, understanding the needs of different audiences, and creating a solution the club could maintain independently.
Why I Included This Project in My Portfolio
Although this was a relatively small project with a limited scope and duration, it demonstrates how I adapt and apply UX methods pragmatically to fit the context of a project.
It also allows me to share my process, decisions, and deliverables in a level of detail that is often not possible with confidential corporate projects.
My UX Process
After my first interview with the board, which focused on understanding the situation, establishing expectations, and aligning on the project approach, I tailored a UX process to the scope and goals.
Research & Understanding
To understand the existing ecosystem, I combined several lightweight research activities:
- Reviewed three local sports club websites to understand common mental models and content structures
- Reconstructed and evaluated the previous website using Wayback Machine archives
- Created a user group matrix to identify three primary audiences
- Conducted domain research and an expert interview with the club’s sports director
This gave me a clearer understanding of the users, content, terminology, and organizational requirements.
Translating insights
With the research insights in place, I performed a card sorting with the board to validate how content should be grouped and structured.
The exercise helped identify a shared content hierarchy and informed the final information architecture and navigation concept.
Design Decisions
I deliberately skipped traditional wireframes and high-fidelity mockups. Since the selected WordPress setup with Blocksy allowed rapid component-based iteration, additional design artifacts would have added effort without providing significant value.
During implementation, I used feedback sessions with the board and sports director to validate the information architecture, navigation, content, and domain-specific accuracy. The findings were incorporated through several iterations before launch.
Final Product
You can also visit the live website here.
Retrospective
I really enjoyed using my free time to support a local club and contribute something positive to my community.
The project also gave me the opportunity to dive into WordPress and expand my skills beyond UX design, giving me more confidence to turn my concepts into working solutions without always relying on a developer.
Lastly, I treated this project also for me as a way to make my process visible from the beginning to the end. Seeing it layed out before me gave me a confidence boost in my professional skills.
